How Much Is My State Gas Tax?

How Much Is My State Gas Tax?

The smartest college students in Boston know that on the way back from a ski trip, you’ve got to stop at the liquor store to pick up supplies before you cross the border back into Massachusetts. That’s because New Hampshire has no alcohol tax, whereas Massachusetts takes $4.05 per gallon in taxes from the sale of the standard volume spirits with 40% alcohol.

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Forza Horizon 2 Is As Close To Living Your Car Fantasy As You’ll Get

Forza Horizon 2 Is As Close To Living Your Car Fantasy As You'll Get

Hi, I’m an autojournalist. Car companies fly me and my colleagues around the world to drive their fancy new cars. Sometimes on tracks but usually just on amazing b-roads in Spain or Italy or whatever. Forza Horizon 2 is about as close as you’ll get to living our dream life, just without the deadlines, consequences , or cholesterol from all the free steak.

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Study: Engaged Facebook fans make for higher-paying consumers

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How valuable are Facebook fans? YetiData and Collective Bias conducted a year-long study of a major grocery store’s Facebook page (150,000 fans), discovering that Facebook fans of the store on average bought 125 more items than a typical customer — a 35 percent rise.

Additionally, Facebook fans who engaged with the page at least 10 times spent more than $1,000 annually than a typical customer, a 95 percent jump. Fans who engaged that much also visited the store 40 more times annually than a typical customer. Collective Bias managed the business’ Facebook page, posting content that would “lock in” current customers, as opposed to trying to lure in new customers with discounts or deals.

Bob Loos, the Director of Analytics at Collective Bias talked with Inside Facebook about how key engagement is when trying to convert Facebook fans into paying customers:

I think the general opinion is, “Why wait until you have them in the store to make them a buyer?” If you have very good content, then by the time they’ve engaged with this really great content, they’ve already, in their minds, used this product. You can convert before you have to win them in-store. … When you’re starting a new Facebook page, you need fans. But it doesn’t necessarily help to grow you fanbase if you’re not going to engage. You’re then throwing good money after bad. There’s a lot of test-and-learn that goes on when we post things on a page.

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Loos told Inside Facebook that they actually posted very few deals and no coupons, focusing on regional content and doing plenty of testing early on to see what worked for that specific audience. The brand page was committed to responding to customer questions, concerns and kudos — a result that the study shows leads to a consumer base more interested in shopping.

As marketers and retailers still debate whether or not Facebook is a good conductor of direct response and conversions, Loos believes the study proves there’s profitability and customer trust to be found on the social network.

Victory Szczerba, the CEO of YetiData, commented on the study’s findings:

We are thrilled to be able to validate Facebook as a key factor in driving in-store sales. This gives our customers what they really need: social media with quantified results.

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Other interesting findings from the study:

  • Women comprise roughly 60 percent of the business’ Facebook fanbase and tended to buy more items (see above chart), but male Facebook fans visited the store more often than women.
  • The more times a Facebook fan engaged with the grocer’s page, the more they tended to spend (see below chart).
  • More than 75 percent of the grocer’s profit during the study came from the 25 percent of customers who were Facebook fans.
  • A Facebook fan of the business spent nearly 50 percent more than a non-fan over time.

Screen Shot 2014-09-24 at 6.06.12 PMTop image courtesy of Shutterstock.

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10 Percent of Retailers Fail Email Compliance Audit

If you were working on the Web one decade ago, you probably remember how “different” email marketing was; if you don’t, well, there was much more “batch and blast” and far less regard for the user experience (particularly when it comes to managing unsubscribes/opt-outs).

In the past few years, however, the Web community has embraced personalization and segmentation, as well a prioritized the quality of their list over the quantity of recipients. It’s made companies smarter, more efficient, more productive and in general, more successful, but there’s still room for improvement in enterprises’ email initiatives.

The Online Trust Alliance last week revealed results of an audit of which e-commerce sites were enabling consumers to opt out of email lists. Upwards of 70 percent of the top 200 online retailers have moved beyond compliance (just following the rules) and are demonstrating a commitment to users’ control of their inbox according to the OTA. That’s great news and a big increase from many years ago but there is still a long way to go. The OTA found that 10 percent of the retailers were currently in direct violation of the U.S. CAN-SPAM Act of 2003 and Canada’s new Anti-Spam Legislation.

“Despite CAN-SPAM taking effect 10 years ago, it is disappointing that a number of the world’s biggest online retailers have yet to get things right,” said Craig Spiezle, Executive Director and President of OTA. “On the positive side, the vast majority of email marketers are doing their part to distance themselves from spammers and thus fortify their customer relationships. Now is the time for others to follow their leadership.”

Are you CAN-SPAM and CASL compliant? What guidance would you provide email marketers in regards to managing their recipient list? Share you comments below.


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Ready to Use SVG Icons from Dribbble

Baptiste Briel is a 20 years old front end developer & designer from Nantes, France. He has created a set of Ready to use SVG icons for the web. All those icons are from free Dribbble ressources with the original link so you could download them. Simply click on the icon, and then you can copy & paste the HTML code.

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Requirements: -
Demo: http://bit.ly/YAgiCE
License: License Free

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Professional Web Icons for Your Websites and Applications

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