Check-in enthusiasts can embrace creative eating (read: eat something other than lunchtime burritos) thanks to a new integration of SinglePlatform to the Foursquare mobile app and Foursquare Explore, the location service’s desktop app.
SinglePlatform is a start-up that helps local businesses market themselves online, and it has more than 250,000 menus in its database. Thanks to that database, Foursquare desktop users will now have access to over 13 million individual food items in major U.S. cities. The official Foursquare blog tells us there’s more to come.
The menus option will be a feature that will holds Foursquare above locale-based review sites including Yelp, Urbanspoon and Google-acquired Zagat, at least for now. Currently, none of these websites have a menu option. Other online menu directory resources include Menupages — which was acquired by Seamless — has over 35,000 menus. Seamless competitor GrubHub also recently acquired Dotmenu, which carries over 250,000 menus.
For now, Foursquare users may click through to the menus section of the right-hand side of venue pages. There’s also a price-filtering action available.
Tell us what you think about this new Foursquare integration of menus? How will mobile access to menus help you in your day to day?