Museum & Cultural Institution Executive
Matt Briney
I help mission-driven institutions tell their stories — at scale, on every platform, with the visitor at the center. Today I’m the Chief Communications & Marketing Officer at the Theodore Roosevelt Presidential Library.
Currently
Building a presidential library’s public voice from the ground up.
As CCMO at the Theodore Roosevelt Presidential Library, I’m helping shape institutional strategy, operations, and audience experience in advance of opening — from membership and ticketing systems to the daily storytelling that introduces Theodore Roosevelt to a new generation.
Communications & Brand
Press, spokesperson duties, talking-points strategy, and a daily TR storytelling initiative that tripled social engagement.
Audience & Revenue
Membership, annual giving, ticketing, and e-commerce — built on platforms chosen for scale, reporting, and visitor experience.
Digital & Interpretive
Permanent exhibition digital components, AI-powered collections access, and a documentary team capturing the Library’s build.
Selected work
Twenty years of cultural institutions, content systems, and audience growth.
Off the clock
Dallas-based. Hiking, hosting, and the long view.
When I’m not building a presidential library, my wife Julie and I are out on a trail somewhere, hosting a watch party for Formula 1 or Texas A&M, or chasing a weekend in the Hill Country. I’m also tinkering on side projects — a virtual passport built from my TripIt history, an AI-driven family-tree research engine, and whatever else catches my attention.
