Selected work

Projects & Case Studies

A working portfolio of institutional initiatives I’ve led at Mount Vernon, Edelman, and the Theodore Roosevelt Presidential Library — plus a few personal projects from outside of work.

Institutional work

Mount Vernon · 2014–2024

Website Redesign & Content Engine

An SEO-led content rebuild that turned the website into the institution’s biggest classroom and a self-funding part of the operating model.

8M+
annual visitors 18M+
annual pageviews $8.6M
e-commerce

Plan Your Day — Mount Vernon's custom Tessitura ticketing workflow

Mount Vernon · 2015–2017 · on Tessitura

Plan Your Day Ticketing

A custom Tessitura API ticketing workflow that walks visitors through date, admission, timed Mansion tour, specialty add-ons, enhancement items, and discounts — built mobile-first.

12% → 45%
online ticket share #1
mobile as top channel

Mount Vernon · 2018–2024

Virtual Tour

An immersive HDR walkthrough of the estate widely adopted by classrooms — 4M+ visitors at an 18-minute dwell.

4M+
visitors 18m
avg dwell

Mount Vernon · 2017–2018 · Thea Award

Be Washington

A $3.5M, 36-seat first-person leadership theater hosted by Christopher Jackson — and a free web/classroom version that reaches 10× more players.

Thea
Award winner 10×
classroom reach

Mount Vernon · 2018 · Gold Telly

Revolutionary War 4D Theater

A $3.5M reinvention of Mount Vernon’s second-most-visited attraction — new 4K original film, curved 32×16 ft screen, 9.2 surround, snow, fog, strobes, and gobos.

$3.5M
investment 3
Telly Awards

Mount Vernon · 2022 · Gold Telly

Orientation Film

A 10:30 orientation film that replaced a 30-minute legacy production at the front door — and now ships on YouTube, in pre-visit email, and to tour operators.

Gold Telly
2022 10:30
vs. ~30 min legacy

Smartglasses augmented reality tour at Mount Vernon

Mount Vernon · 2019–2020 · with ARtGlass

Mount Vernon in AR

A 45-minute self-guided AR tour on Epson Moverio smartglasses — one of the first U.S. historic sites with regular wearable-AR visitor offerings.

1st
U.S. site at scale 6
outdoor stops

Mount Vernon · 2018–2020 · with Guide ID

Audio Tour Replatform

From a $7 add-on with single-digit adoption to a free-with-admission, 5-language, 53-stop, podcast-style audio tour on the Guide ID Podcatcher Pro.

53
stops · 4+ hrs audio 5
languages

Mount Vernon · 2018–2020 · with American Numismatic Society

Numismatic Kiosk

An in-house touchscreen accompanying War and Peace in Miniature, a temporary exhibit of 30 rare early American medals on loan from the ANS — each one smaller than a silver dollar, finally legible at touchscreen scale.

30
medals on loan 9
thematic categories

Mount Vernon · 2015–2023 · Telly Awards

Short Film Series

Four animated history films with Wide Awake Films — three Telly Awards, four streaming platforms, and free classroom lesson plans.

3
Telly Awards 4
films

Mount Vernon · Editor · 2020–2024

Mount Vernon Magazine

Editor of the tri-annual print magazine for the Mount Vernon Ladies’ Association — serious history for members, donor stewardship for the institution.

12
issues edited 3×/yr
print + digital

Mount Vernon's COVID-19 response — daily livestreams, online classrooms, food and PPE donations, outdoor-only reopening

Mount Vernon · 2020 · pandemic response

When the Estate Closed, Mount Vernon Went Live

Daily livestreams five days a week, a rebuilt online-learning hub for K–12 teachers, food and unused PPE donated to local hospitals and first responders, and a Level I outdoor-only reopening with a published safety playbook.

5x/week
daily livestreams ~70%
school-group revenue at risk

Mount Vernon · 2015–2024

Mount Vernon Explorer

Pivoted a native iOS & Android visitor app to a mobile-web experience, nearly tripling adoption (~5% → ~13%) with a shuttle tracker, themed audio tours, and content syndicated from mountvernon.org.

~2.6×
adoption uplift 0 install
just a URL

Agent 711 spy app on a phone with Mount Vernon's Mansion behind

Mount Vernon · 2015 · with Cortina Productions

Agent 711: Spy Adventure

A location-aware smartphone game that turns the 500-acre estate into a Revolutionary-era Culper Ring mission for tweens and teens.

8
spy challenges 10–16
target age

Mount Vernon · 2021–2024 · with Evoker & Red Paper Plane

The Campaign for Mount Vernon

$150M comprehensive capital campaign for America’s 250th. Four-film series with Evoker, a 7″ HD video brochure with Red Paper Plane that drove $2.5M in directly attributed gifts, and the campaign website at campaignformountvernon.org.

$150M
campaign goal $2.5M
from the video mailer

The Great Experiment — Foundations of Democracy with Harrison Ford, Zoe Saldana, Don Cheadle, and Maya Hawke

Mount Vernon · 2023 · with UVA Center for Politics

The Great Experiment: Democracy Symposium

10th-anniversary symposium for the George Washington Presidential Library, anchored by an original 1,020-person nationwide democracy poll and a celebrity short-film series with Harrison Ford, Zoe Saldana, Don Cheadle, and Maya Hawke.

11
panels · 3 days 1,020
Americans polled

TR Presidential Library · 2024–present

Reading Room: AI Collections

A GPT-powered way to explore TR’s life and the Library’s primary sources through natural language.

Mount Vernon 2023 + TRPL 2024 annual report covers side by side

Mount Vernon + TRPL · 2023–2024

A Tale of Two Annual Reports

Editing back-to-back annual reports for two institutions at opposite ends of their life cycles — Mount Vernon at 170 years, TRPL at year zero. Issuu reader plus a custom HTML flipbook built from scratch.

76 + 41
pages, two reports 1853 / 2026
year founded / year opens

16.46%

avg click-through rate

vs. 5% Grant minimum

TRPL Foundation · 2024–present

AI Google Ad Grant Optimizer

An AI agent that audits the Grant account, drafts a change plan, and executes via the Google Ads & GA4 APIs — sustaining 3× the Grant’s minimum CTR.

25.78%
peak CTR $10K/mo
Grant deployed

Edelman · 2011–2014 · “largest client-facing tech investment to date”

Multiplier — The Engagement Tool

A modular Salesforce + LAMP multi-tenant platform powering Edelman’s advocacy, consumer-marketing, and PR engagement work across 60+ client tenants.

60+
client tenants 5×
industry-standard results

The Martin Luther King, Jr. Memorial on the Tidal Basin

Emotive · 2006–2011 · MLK Memorial Project Foundation

MLK Jr. National Memorial

Digital marketing, small-dollar fundraising, VIP+public RSVP ticketing for the 2006 groundbreaking, and the Morgan Freeman “Build The Dream” spot for the first African American memorial on the National Mall.

$15M+
raised digitally $120M
total campaign target

Emotive · 2008–2010 · T. Boone Pickens

Pickens Plan

CRM, petition platform, live-streaming, social, email, and broadcast-aligned reporting for T. Boone Pickens’ self-funded national energy campaign — including the Super Bowl XLIII ad placement that drove the biggest sign-up day of the campaign.

$58M
self-funded media spend 3M+
Pickens Army members

Personal projects

Personal · 2026

Travel Passport

A flip-book virtual passport, achievement system, and interactive world map built from a decade of my TripIt history. Vanilla JS + D3.

D3 + JS
no backend 130+
achievements

Personal · 2026

Briney Family Tree & Research AI

An AI-driven research engine that scans my GEDCOM for promising leads and investigates each across WikiTree, Find A Grave, FamilySearch, and family-history books.