Projects & Case Studies

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Thirty-one case studies is a lot. If you have five minutes, these three cover the range — a communications campaign, an institutional build, and something I wrote the code for.

1. $98M in Earned Media Opening a presidential library to the world — 312 placements, a four-strand campaign, and an honest account of the coverage that wasn’t friendly.
2. Mount Vernon’s Website Rebuilt Ten years, 2.5M to 8M+ annual visitors, and e-commerce from $1.1M to $8.6M. The long-horizon institutional work.
3. Twenty-Odd Tools, Zero Servers Why a two-person communications shop built its own software instead of buying it — and what that decision saved.